Work / Palladio Jewellers

Bringing a
family‑led Vancouver
jewellery house online.

Palladio is a family‑led jewellery house in downtown Vancouver, carrying fine jewellery, authorised Rolex, and other premium Swiss watch brands alongside its own signature work. The challenge: translate the feel of the showroom — the room, the counters, the paper boxes — into a digital system worthy of it.

We rebuilt the brand's web presence as an editorial, product‑first experience, built to strict brand and technical constraints and architected so the team could run it themselves.

Client

Palladio Jewellers

Sector

Luxury Retail

Engagement

Strategy · Design · Build

Location

Vancouver · Canada

Engagement · Live Palladio
Family Led · 60 Years Webloon × Palladio
/ 01
The Challenge

Showroom feeling, web constraints.

Fine jewellery sells in person — in a room, under good light, with someone who knows the piece. The first version of a web presence for a house like this usually loses all of that. It becomes a grid of thumbnails with prices, which is not how the business actually sells.

At the same time, authorized brand partnerships in luxury retail come with strict constraints. Photography rules, copy rules, layout rules, hierarchy rules. A site that violates them — even unintentionally — gets pulled or reprimanded. The design had to feel generous and editorial while living well within those rails.

The job wasn't to make a jewellery site. It was to translate a room.

/ 02
What Webloon Did

From positioning to CMS, under one roof.

We ran strategy, design, and build as a single engagement — from information architecture and brand translation through to a CMS the team could operate without calling us. The deliverable was the system, not just the site.

Strategy

Positioning & IA

  • Brand audit and authorised partner review
  • Sitemap aligned to in‑store customer flow
  • Collection, house, and service hierarchies
Design

Editorial system

  • Type, spacing, and photography direction
  • Product, collection, and house templates
  • Booking, enquiry, and appointment flows
Engineering

Build & CMS

  • Next.js frontend on headless CMS
  • Image pipeline tuned for fine‑jewellery photography
  • Appointment & enquiry integrations
Handover

A system they run

  • Editor‑first CMS with editorial blocks
  • Documented design system and guidelines
  • Post‑launch measurement and iteration plan
/ 03
What This Proves

That luxury online doesn't have to look reduced.

Working inside tight brand constraints, we produced a site that feels like the showroom rather than a generic product catalogue — while meeting every authorised‑partner rule, staying fast, and being something the team can edit on a Tuesday afternoon.

Proof

Luxury, translated

Showroom sensibility carried through to every template.

Proof

Within constraints

Authorized‑partner rules respected by design, not patched over.

Proof

Run by the team

A CMS the showroom team operates themselves — no ticket queue.

Quantitative results available on request under engagement confidentiality.

Visit Website

Next case

LoginRadius →

Read next