LoginRadius is a Customer IAM platform serving enterprise clients across Media, Government, Retail, Finance & Banking, and Healthcare. The product is broad — multiple authentication methods, several deployment models, sector‑specific compliance — and the buyer is rarely a single person.
We took the marketing site and information architecture down to the studs and rebuilt around how an enterprise buying committee actually researches identity software — sharper navigation, faster paths to evidence, content layered for both technical evaluators and business decision‑makers.
CIAM is not a single product category. It overlaps authentication, authorization, customer profile, compliance, fraud, and analytics — and LoginRadius covers most of those, across more sectors than any one buyer cares about. The previous site asked the visitor to assemble that picture themselves.
The risk on a site like this is twofold. Too thin and you fail evaluators who need depth before they'll book a demo. Too dense and you lose the executive who only needs to see this is the right shortlist. Both audiences read the same homepage.
The job wasn't to make a thinner site. It was to make a smarter route through the same depth.
We ran requirement analysis as a first‑class phase — deconstructing the existing site into individual surfaces, mapping each to a buyer intent, and re‑plotting the routes from cold visit to active evaluation. Design and build came after that map was agreed.
After launch, we instrumented the site for the metrics LoginRadius actually cares about — qualified B2B lead generation, engagement on technical content, conversion across sector‑specific landing pages — and used the data to keep tuning. The redesign holds up not just as a rebrand, but as a working sales surface.
Quantitative results available on request under engagement confidentiality.