A clearer way
through enterprise
customer identity.
LoginRadius is a Customer IAM platform serving enterprise clients across Media, Government, Retail, Finance & Banking, and Healthcare. The product is broad — multiple authentication methods, several deployment models, sector‑specific compliance — and the buyer is rarely a single person.
We took the marketing site and information architecture down to the studs and rebuilt around how an enterprise buying committee actually researches identity software — sharper navigation, faster paths to evidence, content layered for both technical evaluators and business decision‑makers.
The Challenge
Depth of platform, clarity for the buyer.
CIAM is not a single product category. It overlaps authentication, authorization, customer profile, compliance, fraud, and analytics — and LoginRadius covers most of those, across more sectors than any one buyer cares about. The previous site asked the visitor to assemble that picture themselves.
The risk on a site like this is twofold. Too thin and you fail evaluators who need depth before they'll book a demo. Too dense and you lose the executive who only needs to see this is the right shortlist. Both audiences read the same homepage.
The job wasn't to make a thinner site. It was to make a smarter route through the same depth.
What Webloon Did
Information architecture, not just a redesign.
We ran requirement analysis as a first‑class phase — deconstructing the existing site into individual surfaces, mapping each to a buyer intent, and re‑plotting the routes from cold visit to active evaluation. Design and build came after that map was agreed.
Strategy
Buyer journeys & IA
- Audience analysis across six target verticals
- Page‑by‑page intent mapping and pruning
- Content tiers for evaluators vs. executives
Design
Marketing system
- Visual system tuned for technical credibility
- Animated graphics for the product overview
- Reusable templates across product, sector, resource
Engineering
Mobile‑first build
- Responsive build with mobile‑first layout
- Page‑speed budgets across templates
- Docs & resources scaffolding for trust
Optimisation
Measurement
- Conversion‑aware CTAs and routing
- A/B framework for hero variants and forms
- Lead‑quality dashboards aligned to GTM
What This Proves
A site that mirrors the platform's depth.
After launch, we instrumented the site for the metrics LoginRadius actually cares about — qualified B2B lead generation, engagement on technical content, conversion across sector‑specific landing pages — and used the data to keep tuning. The redesign holds up not just as a rebrand, but as a working sales surface.
Quantitative results available on request under engagement confidentiality.